It’s What You Need: NAPHIA Releases 2016 Industry Insiders’ Report

The North American Pet Health Insurance Association (NAPHIA) has publically released its second Industry Insiders’ Report, with exclusive data gathered from influential stakeholders in the Pet Health Industry during 2016. The report was released privately to members and partners first in early November.

“For anyone looking to invest in the Pet Health Insurance Industry, this is the report to get. It has such an incredible value because it includes private data, such as individual gross written premium from our member-companies, which has never been released before,” says Tim Graff, President of American Pet Insurance Company and Co-Chair of the NAPHIA Benchmarking Research Committee.

NAPHIA’s members, which represent 99% of in-force policies in North America, were each consulted to produce the most comprehensive overview of the North American Pet Health Insurance sector available today. The Industry Insiders’ Report includes in-depth, current and relevant information that would be highly beneficial for those interested in this marketplace.

“For anyone who wants to understand the workings of pet insurance and the status of this market, there is simply no other source as credible as the Industry Insiders’ Report,” says Graff.

The report is extremely clear and concise, offering exclusive data from NAPHIA’s 2016 proprietary State of the Industry Benchmarking report and provides actual results and long-term trends never before available. One of the unique benefits of this year’s report is that, similar to the 2016 State of Industry Report, all the findings and data are shown in both US and Canadian market dollars.

“When we released the inaugural Industry Insiders’ Report in 2014, there wasn’t anything like it and there still isn’t today,” says Kristen Lynch, Executive Director of NAPHIA. “There is insider information, data, insights and performance metrics that will provide report holders with a deeper understanding of where Pet Health Insurance is today and where the industry is headed.”

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The North American Pet Health Insurance Association (NAPHIA) is comprised of pet health insurance (PHI) organizations from across Canada and the United States. NAPHIA’s membership makes up over 99 per cent of all pet health insurance coverage in effect in North America.

More information about NAPHIA and the pet owner and veterinarian surveys can be obtained by contacting Kristen Lynch at or 1-877-962-7442.