About This Data

Report Methodology

The North American Pet Health Insurance Association (NAPHIA) is pleased to present the 2024 NAPHIA State of the Industry Report (SOI Report). The objective of the report is to provide a thorough understanding of the size of the North American Pet Health Insurance industry and monitor its performance and growth in key areas. The SOI Report also aims to provide participants with a comprehensive and credible benchmarking tool.

Since 2012, this data has been compiled by Willis Towers Watson, an independent third-party organization that manages the collection and compilation of the survey data. Each year, the data is reviewed in detail and reasonableness tests are conducted to ensure that the data was reported accurately. Follow-ups with participants are also often necessary in order to validate certain findings.

Disclamer: Willis Towers Watson assumes no liability of any kind regarding the information contained in the Report, or the accuracy of the information received during the scope of the research. The information in this Report does not constitute legal, accounting or tax advice.

The following products are monitored in the NAPHIA Industry Report:

  • Accident Only: Foreign body ingestion, lacerations, motor vehicle accident, ligament tears, poisoning, etc.
  • Accident & Illness: Accident benefits plus illnesses such as cancer, infections, digestive problems, etc.
  • Insurance with Embedded Wellness: Comprehensive plans that may include vaccinations, early screening diagnostics, consultations for proper nutrition, dental care, etc.
  • Endorsements: Riders such as wellness or cancer endorsements.

In an effort to maintain confidentiality of the data collected, some of the above products have been grouped together in several sections of the report (for example, Accident & Illness and Insurance with Embedded Wellness were combined).

All statistics and figures presented in the State of the Industry Report (SOI Report) are based on data submitted by NAPHIA members and SOI participants. The data was collected by means of a survey questionnaire / data call.

Aggregate Results Compiled

“In-Force data” is based on End-of-Year (EOY) results as at December 31, as submitted in the survey questionnaire/data call. In-Force GWP and Total Insured Pets data are as at December 31.


All dollar amounts in this report are expressed in the country’s currency from 2019 to 2023.