Section #2: Total Pets Insured

The U.S. market represented approximately 89.8% of North America’s Total Insured Pets in 2020 (up from 89.3% over 2019).

Total Insured Pets (U.S.)

Note: Annual amounts will be displayed when holding your mouse over selected years

Percentage Increase Year Over Year
and Combined Number of Pets (U.S.)

DogsCatsCombined Total Pets
2020+ 22.5%+ 26.7%23.2%3,101,956
2019+ 16%+ 20.4%+ 16.7%2,517,122
2018+ 17.6%+ 19.8%+ 18%2,156,448
2017+ 17.3%+ 18.7%+ 17.5%1,828,126

Summary:

Results for 2020 show an excellent growth of 23.2% in Total Insured Pets in the U.S.

The average annual growth rate of Insured Pets in the U.S since 2016 is 18.9%.

Dogs continue to make up the majority of insured pets in the United States, with an approximate split per year of 82.9% insured dogs vs. 17.1% insured cats. The average annual growth rate was 18.4% for insured dogs and 21.4% for insured cats, between 2016 and 2020.


Total Insured Pets (Canada)

Percentage Increase Year Over Year
and Combined Number of Pets (Canada)

DogsCatsCombined Total Pets
2020+ 13.0%+ 29.1%+ 16.6%352,631
2019+ 11.4%+ 12.3%+ 11.6%302,424
2018+ 10.9%+ 11.1%+ 10.9%271,000
2017+ 10.8%+ 12.2%+ 11.1%244,288

Summary:

Results for 2020 show a growth of 16.6% in Total Insured Pets in Canada, an improvement over last year’s result and the strongest increase since 2018. The annual growth rate of Insured Pets in the Canada since 2016 is 12.6%. 

As with the U.S. market, dogs make up the majority of insured pets in Canada (approximate split is 75.2% insured dogs vs. 24.8% insured cats). Canada insures a higher proportion of cats than the U.S. (24.8% insured cats in Canada vs 17.1% insured cats in the U.S.).