Section #2: Total Pets Insured

90% of the marketplace for North America’s Total Insured Pets is in the U.S. 

Total Insured Pets (U.S.)

Note: To view annual amounts hold your cursor over or tap each column.

Percentage Increase Year Over Year
and Combined Number of Pets (U.S.)

DogsCatsCombined Total Pets
2021+ 26.5%+ 37.0%+ 28.3%3,979,282
2020+ 22.5%+ 26.7%+ 23.2%3,101,956
2019+ 16%+ 20.4%+ 16.7%2,517,122
2018+ 17.6%+ 19.8%+ 18%2,156,448

U.S. Summary:

The U.S. experienced 28.3% growth in Total Insured Pets over 2021.

Since 2017, the average annual growth rate of Insured Pets is 21.5%.

Dogs continue to make up the majority of insured pets with dogs representing 81.7% and cats at 18.3%.

Penetration Rates (U.S.)

160.5 Million pets in the U.S., 2.48% are insured

There were approximately 83.7 million dogs and 76.8 million cats owned in the U.S.
(Source, American Veterinary Medical Association (AMVA) Pet Owner Survey 2020)


Total Insured Pets (Canada)

Note: To view annual amounts hold your cursor over or tap each column.

Percentage Increase Year Over Year
and Combined Number of Pets (Canada)

DogsCatsCombined Total Pets
2021+ 26.5%+ 11.1%+ 22.7%432,533
2020+ 13.0%+ 29.1%+ 16.6%352,631
2019+ 11.4%+ 12.3%+ 11.6%302,424
2018+ 10.9%+ 11.1%+ 10.9%271,000

Canada Summary:

The Canadian market saw growth of 22.7% in Total Insured Pets, the strongest increase in the past 5 years.

Since 2017, the average annual growth rate of Insured Pets is 15.5%. 

In comparison with the U.S. market, cats make up a higher percentage of insured pets, with dogs at 77.5% and cats at 22.5%. 

Penetration Rates (Canada)

15.8 million pets in Canada, 2.74% are insured

There were approximately 7.7 million dogs and 8.1 million cats owned in Canada 
(Source, Canadian Animal Health Institute (CAHI) Pet Population Survey, 2020)