Section #2: Total Pets Insured

The U.S. market represented approximately 89.3% of North America’s Total Insured Pets in 2019 (up 88.8% over 2018).

Total Insured Pets (U.S.)

Percentage Increase Year Over Year
and Combined Number of Pets (U.S.)

DogsCatsCombined Total Pets
2019+ 16%+ 20.4%+ 16.7%2,517,122
2018+ 17.6%+ 19.8%+ 18%2,156,448
2017+ 17.3%+ 18.7%+ 17.5%1,828,126
2016+ 11.3%+ 10.1%+ 11.1%1,555,224

Summary:

Results for 2019 show an excellent growth of 16.7% in Total Insured Pets in the U.S.

The average annual growth rate of Insured Pets in the U.S since 2015 is 15.8%.

Dogs continue to make up the majority of insured pets in the United States, with an approximate split per year of 83% insured dogs vs. 17% insured cats. The average annual growth rate was 17.3% for insured cats and 15.6% for insured dogs, between 2015 and 2019.


Total Insured Pets (Canada)

Percentage Increase Year Over Year
and Combined Number of Pets (Canada)

DogsCatsCombined Total Pets
2019+ 11.4%+ 12.3%+ 11.6%302,424
2018+ 10.9%+ 11.1%+ 10.9%271,000
2017+ 10.8%+ 12.2%+ 11.1%244,288
2016+ 11.4%+ 13.1%+ 11.7%219,845

Summary:

Results for 2019 show a growth of 11.6% in Total Insured Pets in Canada, an improvement over last year’s result and the strongest increase since 2016. The annual growth rate of Insured Pets in the Canada since 2015 is 11.3%. 

As with the U.S. market, dogs make up the majority of insured pets in Canada (approximate split is 78% insured dogs vs. 22% insured cats). Canada insures a higher proportion of cats than the U.S. (22% insured cats in Canada vs 16% insured cats in the U.S.).