Industry Data

Pet Insurance in North America

While pet insurance has existed elsewhere since the early 1900s, famous TV collie Lassie received the first pet insurance policy issued in the United States in 1982.

Today, the pet insurance marketplace in North America is comprised of about 20 companies, several of whom also market and/or underwrite multiple white label or co-branded products, representing at least 20 additional pet insurance product brands. NAPHIA State of the Industry data participants represent approximately 99% of the policies in effect in the U.S. and Canada

Each year, NAPHIA conducts an industry-wide survey in order to gather and analyze data around a set of established benchmarks, and produce the State of the Industry (SOI) Report.

RELEASED MAY 4, 2021 – The report shows that close to 3.45 million pets were insured in North America at the end of 2020 and that pet health insurance has been increasing at an average annual growth rate of 23.4% over the past 5 years.

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State of the Industry 2021

As compiled by actuary consultants Willis Towers Watson, the State of the Industry Report provides our association and survey participants with insights on key performance metrics, as well as informs the greater marketplace about the growth of the North American pet health insurance industry.

Report Highlights

Highlights of the industry’s most current data are always available to the public here: