In-Force Gross Written Premium (GWP)
North America (in USD)
U.S. (in USD)
The total premium volume in the U.S., as reported by NAPHIA members, amounted to $1.56 billion at year-end 2019.
The U.S. market continues to experience double-digit increases (average annual growth rate of 22.6% between 2015 and 2019).
- 24.3% increase from 2018 to 2019
- 21.7% increase from 2017 to 2018
- 23.2% increase from 2016 to 2017
- 21.4% increase from 2015 to 2016
Canada (in CAD)
The total premium volume in Canada, as reported by NAPHIA members, amounted to $208.6 million at year-end 2019.
The Canadian 5-year average annual growth rate was 15.4%, below the U.S. average annual growth rate of 22.6%.
- 16.4% increase from 2018 to 2019
- 9.6% increase from 2017 to 2018
- 17.5% increase from 2016 to 2017
- 18.0% increase from 2015 to 2016
In-Force GWP, Per Product (2019)
U.S. (in USD)
Canada (in CDN)
- Accident Only: Foreign body ingestion, lacerations, motor vehicle accident, ligament tears, poisoning, etc.
- Accident & Illness: Accident benefits plus illnesses such as cancer, infections, digestive problems, etc.
- Insurance with Embedded Wellness: Comprehensive plans that may include vaccinations, early screening diagnostics, consultations for proper nutrition, dental care, etc.
- Endorsements: Riders such as wellness or cancer endorsements.
*Combined insurance includes Accident & Illness & Insurance with Embedded Wellness
Pets and GWP Distribution (2019) – Top 5
| U.S. | PETS | GWP |
|---|---|---|
| California | 19.4% | 21.4% |
| New York | 9.1% | 9.2% |
| Florida | 6.2% | 6.1% |
| New Jersey | 5.4% | 5.1% |
| Texas | 5.1% | 4.4% |
| CANADA | PETS | GWP |
|---|---|---|
| Ontario | 39.2% | 30.5% |
| Alberta | 22.2% | 35.2% |
| British Columbia | 21.2% | 24.3% |
| Quebec | 4.4% | 1.4% |
| Nova Scotia | 4.0% | 1.9% |