Section #1: Gross Written Premium

In-Force Gross Written Premium (GWP)

North America (in USD)


U.S. (in USD)

The total premium volume in the U.S., as reported by NAPHIA members, amounted to $1.56 billion at year-end 2019.

The U.S. market continues to experience double-digit increases (average annual growth rate of 22.6% between 2015 and 2019).

  • 24.3% increase from 2018 to 2019
  • 21.7% increase from 2017 to 2018
  • 23.2% increase from 2016 to 2017
  • 21.4% increase from 2015 to 2016


Canada (in CAD)

The total premium volume in Canada, as reported by NAPHIA members, amounted to $208.6 million at year-end 2019.

The Canadian 5-year average annual growth rate was 15.4%, below the U.S. average annual growth rate of 22.6%.

  • 16.4% increase from 2018 to 2019
  • 9.6% increase from 2017 to 2018
  • 17.5% increase from 2016 to 2017
  • 18.0% increase from 2015 to 2016

In-Force GWP, Per Product (2019)

U.S. (in USD)

Canada (in CDN)

  • Accident Only: Foreign body ingestion, lacerations, motor vehicle accident, ligament tears, poisoning, etc.
  • Accident & Illness: Accident benefits plus illnesses such as cancer, infections, digestive problems, etc.
  • Insurance with Embedded Wellness: Comprehensive plans that may include vaccinations, early screening diagnostics, consultations for proper nutrition, dental care, etc.
  • Endorsements: Riders such as wellness or cancer endorsements.

*Combined insurance includes Accident & Illness & Insurance with Embedded Wellness


Pets and GWP Distribution (2019) – Top 5

U.S. PETSGWP
California19.4%21.4%
New York9.1%9.2%
Florida6.2%6.1%
New Jersey5.4%5.1%
Texas5.1%4.4%
CANADAPETSGWP
Ontario39.2%30.5%
Alberta22.2%35.2%
British Columbia21.2%24.3%
Quebec4.4%1.4%
Nova Scotia4.0%1.9%