John Volk on Today’s Veterinary Business

Pet health insurance benefits Veterinary Practices. Pet owners spend 29 percent more annually on veterinary care for insured dogs versus uninsured dogs. And that number shoots up to 81 percent on insured cats. Pet owners are far more likely to purchase pet health insurance if their veterinarian actively recommends it. Persuading clients to sign up for coverage not only benefits clinic revenues, it also allows for better options for high-level patient care. John Volk shares seven strategies to help clinics get behind pet health insurance here.