At NAPHIA, our members have often commented that a new generation of pet owners is likely to change the adoption and uptake of pet insurance, going forward.
This article by Rachael Zimlich, BSN, RN https://www.linkedin.com/in/rachael-zimlich-rn-bsn-745bb639/ helps to validate that notion.
https://www.dvm360.com/view/has-pet-insurance-hit-its-stride