90.5% of the marketplace for North America’s Total Insured Pets is in the U.S.
Total Insured Pets (U.S.)
Note: To view annual amounts hold your cursor over or tap each column.
Percentage Increase Year Over Year
and Combined Number of Pets (U.S.)
| Dogs | Cats | Combined | Total Pets | |
|---|---|---|---|---|
| 2024 | 9.8% | 23.5% | 12.7% | 6,405,541 |
| 2023 | +14.9% | +26.3% | 17.2% | 5,681,774 |
| 2022 | +19.7% | + 32.9% | + 22.1% | 4,849,540 |
| 2021 | + 26.2% | + 36.7% | + 28.0% | 3,970,535 |
| 2020 | + 22.5% | + 26.7% | + 23.2% | 3,101,956 |
U.S. Summary:
The U.S. experienced 12.7% growth in Total Insured Pets over 2023.
Since 2020, the average annual growth rate of Insured Pets is 20.0%.
In the U.S. dogs continue to make up the majority of insured pets, with dogs representing 75.6% and cats at 23.5%.
Total Insured Pets (Canada)
Note: To view annual amounts hold your cursor over or tap each column.
Percentage Increase Year Over Year
and Combined Number of Pets (Canada)
| Dogs | Cats | Combined | Total Pets | |
|---|---|---|---|---|
| 2024 | 6.0% | 10.7% | 7.2% | 619,303 |
| 2023 | +11.5 | +20.6 | +13.6% | 577,785 |
| 2022 | + 16.7% | + 20.8% | + 17.6% | 508,730 |
| 2021 | + 26.5% | + 11.1% | + 22.7% | 432,533 |
| 2020 | + 13.0% | + 29.1% | + 16.6% | 352,631 |
Canada Summary:
The Canadian market saw growth of 7.2% in Total Insured Pets.
Since 2020, the average annual growth rate of Insured Pets is 15.3%.
In comparison with the U.S. market, cats make up a higher percentage of insured Canadian pets at 23.3%, with dogs at 74.7%.