Pet Insurance in North America
While pet insurance has existed elsewhere since the early 1900s, famous TV collie Lassie received the first pet insurance policy issued in the United States in 1982.
Today, the pet insurance marketplace in North America is comprised of about 30 companies, a number of which also market and/or underwrite multiple white label or co-branded products, representing 20+ additional pet insurance product brands. NAPHIA State of the Industry data is estimated to represent approximately 99% of the written pet health insurance premium in the U.S. and Canada.
Each year, NAPHIA conducts an industry-wide survey and gathers key publicly available information about the marketplace. This data is then aggregated and analyzed to produce a set of established benchmarks and statistics which are incorporated into our NAPHIA SOI Report.
RELEASED APRIL 2025 – The report shows that 7.03 million pets were insured in North America at the end of 2024 and that the pet health insurance marketplace increased 12.2% from the 6.25 million total pets insured in 2023.
Compiled since 2012 by actuary consultants Willis Towers Watson, NAPHIA’s annual State of the Industry Report provides our trade industry association members and survey participants with insight on key performance metrics, while informing the global marketplace about the growth of the North American pet health insurance industry.
Report Highlights
Highlights of the industry’s most current data are always available to the public here: