Section #1: Gross Written Premium

In-Force Gross Written Premium (GWP)

North America (USD in millions)

Note: To view annual amounts hold your cursor over or tap each column.


U.S. (USD in millions)

Note: To view annual amounts hold your cursor over or tap each column.

The total premium volume in the U.S. reached $4.7 billion at YE 2024.

The U.S. market continues to experience double-digit increases; however, growth has slowed the past 2 years and remained steady in 2024 with a YoY variance of 21.4%.

  • 21.4% increase from 2023 to 2024
  • 21.4% increase from 2022 to 2023
  • 24.2% increase from 2021 to 2022
  • 30.4% increase from 2020 to 2021
  • 27.5% increase from 2019 to 2020


Canada (CAD in millions)

Note: To view annual amounts hold your cursor over or tap each column.

The total premium volume in Canada amounted to $583.9 million at YE 2024 (Canadian currency), an increase of 20.7% reaching near the lowest growth rate since the start of the pandemic.

The Canadian 5-year average annual growth rate is 24.4%.

  • 20.7% increase from 2023 to 2024
  • 29.3% increase from 2022 to 2023
  • 19.3% increase from 2021 to 2022
  • 28.1% increase from 2020 to 2021
  • 17.3% increase from 2019 to 2020

In-Force GWP, Per Product (2024)

U.S. (in USD)

Canada (in CDN)

  • Accident Only: Foreign body ingestion, lacerations, motor vehicle accident, ligament tears, poisoning, etc.
  • Accident & Illness: Accident benefits plus illnesses such as cancer, infections, digestive problems, etc.
  • Insurance with Embedded Wellness: Comprehensive plans that may include vaccinations, early screening diagnostics, consultations for proper nutrition, dental care, etc.
  • Endorsements: Riders such as wellness or cancer endorsements.

*Combined insurance includes Accident & Illness & Insurance with Embedded Wellness


Pets and GWP Distribution (2024)

U.S. – Top 10PETSGWP
California18.3%20.2%
New York7.2%7.8%
Florida6.3%6.4%
Texas5.5%5.1%
Pennsylvania4.6%4.6%
New Jersey4.6%4.9%
Washington3.6%3.6%
Massachusetts3.4%3.8%
Colorado3.0%3.1%
Illinois2.9%3.2%
Canada – Top 10PETSGWP
Ontario36.9%38.1%
British Columbia23.0%25.3%
Alberta18.2%17.7%
Quebec12.9%11.3%
Manitoba2.4%1.9%
Nova Scotia1.4%1.1%
Saskatchewan1.1%0.9%
Nunavut0.9%0.8%
New Brunswick0.9%0.8%
Newfoundland & Labrador0.9%0.8%
Northwest Territories0.9%0.9%
Prince Edward Island0.4%0.3%
Yukon0.1%0.1%