Research

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Driving Growth of Pet Health Insurance Report

In 2016, NAPHIA undertook a comprehensive research initiative of both pet owners and veterinarians and their beliefs and activities around health pet insurance. The surprising findings can help veterinarians and clinics understand the opportunities, messages and information that can be leveraged while further driving growth of pet health insurance. Going forward, this study will continue to help veterinary professionals (and their pet-owning clientele) to reap the benefits of pet health insurance.

Surprising Results on Pet Owners and
Veterinary Team’s Use of Pet Health Insurance

Through this research initiative, NAPHIA uncovered surprising insights into both pet owners and veterinarians and their beliefs and activities around pet health insurance. The research in the Driving Growth of Pet Health Insurance document allows veterinarians and clinics understand the opportunities, messages and information that can be leveraged while further driving growth of pet health insurance.

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