PHI News The changing pet owner: 5 trends driving change in veterinary practice

May 23, 2017

This past weekend, John Volk presented NAPHIA’s Pet Insurance Best Practices Guide at the CVC Convention in Virginia Beach. Here is a recent article from that summarizes the trends in the pet health insurance industry that can impact a veterinary practice. Take a look to see where we are taking our research next! When talking about pet owners, […]

Reuters: YOUR MONEY – Is pet insurance worth it?

May 2, 2017

By Beth Pinsker When my 8-month old puppy nabbed a chicken thigh bone off a plate and swallowed it whole, I was worried about many things, but the veterinarian bill was not one of them. Standing at the front counter at the emergency clinic that Sunday night, with my children tearing up next to me, I […]

Pet insurers can learn from canine cunning says Aquarium Software

April 18, 2017

A new study published in Animal Cognition demonstrating smart dogs use deception to get what they want from humans comes as no surprise to Aquarium Software. The pet insurance technologist says owners and insurers alike can learn from the findings of the study. Apr. 18, 2017 – A new study demonstrating smart dogs use deception to get […]

The IHC Group Acquires PetPartners, Inc., Exclusive Pet Insurance Partner for the American Kennel Club

March 24, 2017

The IHC Group acquires PetPartners, Inc., a pet insurance marketing and administration company, establishing full vertically integrated structure for marketing, administering, pricing and retaining risk on IHC’s pet insurance products NEW YORK, NY, Mar. 24, 2017 – The IHC Group (IHC) today announced the acquisition of 85% of the stock of PetPartners Inc., a pet insurance marketing and administration company […]

Economical Insurance completes acquisition of Canada’s largest pet insurer

January 3, 2017

Western Financial Insurance Company renamed Petline Insurance Company WATERLOO, ON, Jan. 3, 2017 /CNW/ – Economical Mutual Insurance Company, one of Canada’s leading property and casualty insurance companies, today announced the completion of its previously-announced acquisition of Western Financial Insurance Company (WFIC) and its flagship brand Petsecure from Desjardins Group. Concurrent with the acquisition, WFIC changed its legal name to Petline Insurance Company (Petline). The […]

dvm360 Highlights 2016 Driving Growth of Pet Health Insurance Research Report

December 15, 2016

NAPHIA is excited to share an article released by, an extensive source for professionals in the field of veterinary medicine. This article highlights the findings and infographics from the 2016 Driving Growth of Pet Health Insurance Research Report conducted this year by analyst, John Volk of Brakke Consulting, Inc. and LRW Research Worldwide. “We […]

The Nature of Things Highlights Need for Pet Health Insurance

April 5, 2016

One of Canadian television’s most popular documentary series is shining a light on the growing costs — and rapid advances — of pet health care in North America. On Thursday, March 31, “The Nature of Things”, which airs on CBC-TV and is hosted by world-renowned geneticist and environmentalist David Suzuki, featured an in-depth look at […]

Ask a Vet: Is Pet Insurance A Good Idea?

January 14, 2016

If you’ve been considering pet insurance, or have just discovered it now, this sound advice from a veterinary professional may help you to make the leap and secure the best possible care for your pet. Tracy Sands gives an explanation of how insurance differs between humans and pets, and then offers her personal tips on […]

3 Benefits of Pet Insurance

January 4, 2016

January can be a time of settling in, enjoying a bit of post-holiday calm and trying out those great gifts you were given. Many people will have welcomed a new pet into their home over the holidays, wether it was a gift to the children or the mutual decision of a new couple. Here is a […]

Find the Best Pet Insurance

December 14, 2015

Nerdwallet has compiled an informative and interesting comparison of pet health insurance providers, assigning each company a category and giving useful information such as premiums, pets covered, and other qualifiers like age limits. If you already have coverage for your pet, we’d like to give you a furry high-hive for being a responsible pet parent! […]