Parenting the pet parent – Growing your customer family
May 25, 2017, 9:30 AM – 10:15 AM
This interactive session using live Aquarium technology will explore new data insights from a cross section of UK and US pet parents, showing how owners will respond to a range of different sentimental approaches that match their feelings and emotional needs. Treating your customer and pet as a ‘member of your family’, delivering a technology solution that’s as individual as they are is the key to attracting and retaining business.
Ed Shropshire, Managing Director of Aquarium Software
Ed Shropshire is Managing Director of Aquarium Software, one of the UKs leading technology platform providers to the niche general insurance sector.
Ed and his team deliver some of the industry’s most innovative technology, designed to drive operating and financial efficiencies throughout the entire pet insurance process from premium rating through to claim settlement.