Pet Health Insurance In The US
In 2011, Cabela’s Pet Insurance brand is launched through Embrace Pet Insurance – with a focus on helping owners of hunting, sport, and other outdoor dogs protect their pets.
Trupanion issued their first policy in the U.S. in January of 2008, having already been well-established in Canada’s veterinary channel since 2000.
PurinaCare began offering pet insurance in the U.S. in 2008.
Kroger Foods began promoting pet insurance in their pet aisles in 2007, co-branded with PetFirst Healthcare.
– Hartville Pet Insurance
In addition to its other brands and white label partners, Hartville Group’s subsidiary agency also began offering Hartville Pet Insurance in 2007.
– ASPCA Pet Health Insurance
In 2006, Hartville was chosen as the strategic partner for pet insurance of the American Society for the Prevention of Cruelty to Animals® (ASPCA®). Through this relationship, Hartville provides ASPCA Pet Health Insurance to help pet parents afford the veterinary care their pets need.
Embrace Pet Insurance sold its first policy on October 10, 2006, to cover co-founder Laura Bennett’s newly adopted cat, Lily.
Petplan U.K. licensed an American company and started offering coverage in several U.S. states during 2006.
– Pets Best
The Pets Best brand launched in 2005 as a division of General Fire & Casualty when Founder Jack Stephens insured his Chihuahua, Torrey. In 2006, Pets Best was purchased from GF&C and became a standalone company.
PetFirst Healthcare launched their U.S. operation and began issuing policies in 2004.
In 2004, PetPartners was selected by the Cat Fanciers’ Association, the largest registry of pedigreed cats, to become the exclusive provider of pet health insurance protection to registrants of the CFA in the U.S. as well as all cat owners of pedigreed and mixed breed cats.
PetPartners began in the United Kingdom in the 1980’s, but in 2003 became the exclusive provider of pet health insurance protection to registrants of the American Kennel Club in the U.S. as well as all dog owners of purebred and mixed breed dogs.
Having firmly established themselves in the Canadian marketplace, Petcare became licensed to sell pet health insurance in the U.S. in 1999.
– Pethealth Care Plan
The Hartville Group’s subsidiary agency was an early market entry, offering pet insurance under its Pethealth Care Plan brand for US dogs and cats in 1997.
In 1980 VPI – or Veterinary Pet Insurance – was the first and only company offering Pet Health Insurance in all of North America.
Pet Health Insurance In Canada
RSA – Royal Sun Alliance – a 300-year-old insurance company based in London, U.K. is expected to launch a Canadian pet insurance offering in 2012 from their offices in Toronto.
PetFirst Healthcare began offering policies in Canada in 2010
Ontario SPCA Branches began offering the Ontario SPCA pet insurance program in their shelters in early January, 2009.
HBC – the Hudson’s Bay Co. sold their first pet insurance policy in Canada in 2008.
PurinaCare launched in Canada in 2007 before launching in the U.S. the following year.
In 2005, NHL hockey announcer Don Cherry teamed up with Pethealth to create CherryBlue pet insurance.
– PCF/ WFIC
The first grocery chain in North America to offer a pet insurance product was the SuperStore chain. President’s Choice Financial – or PCF – launched its pet insurance offering in spring of 2005.
– CAA/ WFIC
The Ontario and British Columbia chapters of the CAA – the Canadian Automobile Association – started offering pet insurance coverage as a rider on their home insurance coverage in 2003.
– Vet Insurance/Trupanion
Vet Insurance issued their first pet insurance policy in Canada in August of 2000. They rebranded as Trupanion shortly after launching in the U.S. in 2008.
PetHealth launched PetCare in 1998, becoming the 2nd company to promote and sell pet insurance coverage for Canadian pets.
The brand known as Petsecure was the first to offer pet insurance coverage in Canada, back in 1989. Today Petsecure is owned and underwritten by Western Financial Insurance Company.