Pet insurance has been around worldwide since the early 1900’s, but came to North America in the early 1980′s. Since that time many companies have entered the marketplace and the North American pet insurance market has grown to an estimated $100 million dollar annual industry.
As more and more companies entered the pet insurance marketplace in the U.S. and Canada, the need arose for an organization to represent their interests, advocate for the industry, and that could unite pet insurance companies around common initiatives and endeavors that benefit us all. That is why NAPHIA was created.
Today the pet insurance marketplace has more than 11 companies, many of whom also market or underwrite multiple white label or co-branded products. NAPHIA members collectively represent more than 20 different pet insurance brands currently marketed across the U.S. and Canada.