Dr. Bernadine Cruz and NAPHIA featured on “The Balancing Act” Television
December 1, 2010 (Pittsburgh, PA) –Today the North American Pet Health Insurance Association (NAPHIA) and The Balancing Act Television program that airs on Lifetime Television announced that as part of their partnership and campaign to support better pet health and responsible pet ownership, a second segment featuring Bernadine Cruz, DVM will air on December 21, 2010.
“The partnership between the North American Pet Health Insurance Association and The Balancing Act Television program airing on Lifetime Television provides the extraordinary means to educate and support millions of pet owners in the United States,” said Laura Bennett, Chair, NAPHIA Board of Directors
“NAPHIA focuses on the general values of quality pet health insurance, as well as guidelines and standards for choosing the right pet health insurance for the pet and the pet owner’s budget. The addition of Dr. Bernadine Cruz as an advisor to NAPHIA is another milestone for our association. As we continue to enjoy our partnership with The Balancing Act Television program on Lifetime, having the trusted voice of Dr. Cruz as part of our association is most welcomed. This furthers the already unique and powerful reach of NAPHIA.”
“Too many pet owners do not have a financial safety net for the unexpected injury or illness. This can place the veterinarian and the pet owner in an excruciating position of limiting care or choosing economic euthanasia of a beloved pet, rather than treatment, said Dr. Cruz.
“Providing proper education and information to responsible pet owners certainly makes a difference and with the commitment of NAPHIA and the power of The Balancing Act together we will make a difference,” she added.
According to Richard Borjas, Producer of 02Media Inc. and The Balancing Act, partnerships and supporting quality education is a hallmark of the The Balancing Act Television program culture.
“It is important and rewarding for The Balancing Act Television program airing on Lifetime Television to support more education for the value for pet health insurance. Throughout The Balancing Act Television airings on Lifetime Television history, the pet owner segment has always been exceptionally powerful,” explained Borjas.
“This partnership with NAPHIA provides an important message to consumers and also to pet related industry. Pet health insurance needs to be communicated and become the norm, rather than the exception. Veterinarians have the compassion, skill and tools to diagnose and treat the most complicated injuries and diseases. Pet insurance can allow the veterinarian and pet owners a higher level of support for needed care. We believe in a shared vision with NAPHIA that through better education and communications a difference for the good health of pets can be achieved. Having the resources of NAPHIA and the seasoned talent and expertise of Dr. Cruz makes this effort all the more rewarding.”
The North American Pet Health Insurance Association segment on December 21, 2010 has the potential to directly reach hundreds of thousands of pet owners, veterinarians and industry stakeholders through The Balancing Act which airs on the Lifetime Television Network and also through the dynamic social community of the Balancing Act online newsletter and social media outreach.
About pets in the United States and Canada, Research by the American Veterinary Medical Association shows the pets are truly members of the American family. In the United States for example, about 60% of households have at least one dog, cat, bird, or other companion animal. Many have more than one. There are more than 72 million pet dogs in the U.S. and nearly 82 million pet cats. Pet owners spent $24.5 billion on veterinary medicine in 2009, more than double what they paid 10 years earlier.
Bernadine D. Cruz, D.V.M., is an associate veterinarian at Laguna Hills Animal Hospital, Laguna Hills, Calif. She specializes in companion animal medicine and has been practicing veterinary medicine for more than 20 years. Dr. Cruz received her doctor of veterinary medicine degree from the University of California at Davis School of Veterinary Medicine. Dr. Cruz is an advisor to the North American Pet Health Insurance Association and will be a featured guest on the Balancing Act television program on Lifetime TV on December 21, 2010. To learn more about Dr. Cruz vist: http://www.yourpethealthmatters.com
The North American Pet Health Insurance Association (NAPHIA) was founded in 2007, is committed to educating and promoting to North American pet owners, the general public, and the veterinary industry, the values and benefits of pet health insurance. For more information, visit www.naphia.org or call: 412-319-7730 / 412-908-9766.
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